https://stitchwork.io/guides/ Plain-English guides to clienteling and showroom retail, from Stitchwork. en-gb Mon, 28 Sep 2026 09:00:00 +0000 https://stitchwork.io/guides/what-is-clienteling/ https://stitchwork.io/guides/what-is-clienteling/ Mon, 28 Sep 2026 09:00:00 +0000 Clienteling Clienteling means knowing each customer well enough that every conversation starts where the last one ended. What it is, what it needs, and how to start. https://stitchwork.io/guides/single-customer-view/ https://stitchwork.io/guides/single-customer-view/ Mon, 28 Sep 2026 09:00:00 +0000 Web and store A single customer view joins website browsing, store visits, quotes and orders into one record per person. What goes into it, the hard cases, and how to build one. https://stitchwork.io/guides/showroom-sales-attribution/ https://stitchwork.io/guides/showroom-sales-attribution/ Mon, 28 Sep 2026 09:00:00 +0000 Attribution Ads send people to your website; the sale closes in the showroom weeks later. How to connect the two, which attribution models to trust, and what to watch for. https://stitchwork.io/guides/showroom-follow-up/ https://stitchwork.io/guides/showroom-follow-up/ Mon, 28 Sep 2026 09:00:00 +0000 Follow-up Most showroom visits end with "we need to think". When to follow up, who should do it, what to say, and message templates for the four most common situations. https://stitchwork.io/guides/sales-commission-split/ https://stitchwork.io/guides/sales-commission-split/ Mon, 28 Sep 2026 09:00:00 +0000 Sales credit Five ways to split sales credit between retail associates, where each goes wrong, and the rules that keep it fair when one customer is served by several people. https://stitchwork.io/guides/research-online-buy-in-store/ https://stitchwork.io/guides/research-online-buy-in-store/ Mon, 28 Sep 2026 09:00:00 +0000 Web and store Most considered purchases are researched online and bought in person. What ROPO (research online, purchase offline) is, why it's invisible, and how to measure it. https://stitchwork.io/guides/increase-average-order-value/ https://stitchwork.io/guides/increase-average-order-value/ Mon, 28 Sep 2026 09:00:00 +0000 Order value Practical ways for showroom retailers to lift average order value: sell the room, quote properly, configure up, and point your website and team at the right price. https://stitchwork.io/guides/holdout-groups/ https://stitchwork.io/guides/holdout-groups/ Mon, 28 Sep 2026 09:00:00 +0000 Measurement Show a message to interested visitors and it will always look like it worked. How a holdout (control) group measures the real effect, with a worked example. https://stitchwork.io/guides/high-value-abandoned-baskets/ https://stitchwork.io/guides/high-value-abandoned-baskets/ Mon, 28 Sep 2026 09:00:00 +0000 Web and store A £4,000 basket left overnight isn't abandoned the way a £40 one is. Why cart-recovery emails misfire on considered purchases, and what to do instead. https://stitchwork.io/guides/glossary/ https://stitchwork.io/guides/glossary/ Mon, 28 Sep 2026 09:00:00 +0000 Reference Plain-English definitions of the terms used in clienteling and showroom retail, from AOV and attribution windows to holdout groups, ROPO and single customer view. https://stitchwork.io/guides/furniture-showroom-crm/ https://stitchwork.io/guides/furniture-showroom-crm/ Mon, 28 Sep 2026 09:00:00 +0000 Furniture & interiors Furniture sells over weeks, in fabrics and finishes, across two visits and a website. What to look for in a CRM or clienteling tool for a furniture showroom. https://stitchwork.io/guides/clienteling-vs-crm/ https://stitchwork.io/guides/clienteling-vs-crm/ Mon, 28 Sep 2026 09:00:00 +0000 Clienteling A CRM is built around a pipeline. Clienteling is built around the moment one customer walks in. How they differ, where each breaks, and which a showroom needs. https://stitchwork.io/guides/clienteling-software/ https://stitchwork.io/guides/clienteling-software/ Mon, 28 Sep 2026 09:00:00 +0000 Buying software What clienteling software does, the four kinds on the market, the one question to ask in every demo, and how to run a one-week trial on your own catalogue. https://stitchwork.io/guides/ai-and-customer-data/ https://stitchwork.io/guides/ai-and-customer-data/ Mon, 28 Sep 2026 09:00:00 +0000 AI Someone on your team has already pasted customers into a chatbot. The risks, what data protection law expects, and how to give your team AI access that's safe.