Furniture CRM that remembers the swatch they took home. And picks up where your website left off.

Stitchwork is CRM and clienteling for furniture and interiors showrooms. It keeps one record of each customer — the three-seater they configured online, the velvet they took home on a swatch, the quote they have opened four times — so whoever they speak to next starts where the last conversation ended, and every “we need to think” has somebody’s name on it.

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A person replies, usually the same day. From £400 a month for a showroom and a team of three; seven days free, every feature on, no card.

Your customers take three weeks to choose a sofa. Most furniture software only sees the last ten minutes.

A furniture sale is two showroom visits, a fortnight on your website, a swatch on the arm of the old sofa and a conversation with whoever they live with. The sale that slips is rarely lost on price. It is lost somewhere between those steps.

The website did the first visit.

Weeks of configuring sizes and fabrics, a basket left on Sunday night — and then an associate who opens with “are you looking for anything in particular?”

One sofa, a hundred and twenty SKUs.

Forty fabrics in three sizes. A CRM with a flat list of product names can’t tell you which one they wanted, or which model is actually selling.

The quote lives in somebody’s inbox.

Revised twice, re-sent from a personal email, and nobody knows the customer has opened it four times since Tuesday.

“We need to think” belongs to nobody.

The swatches go home, the follow-up lives in one person’s memory, and the sale goes to the showroom that rang back first.

They bought online after the visit.

The order lands on the website, the associate who did the work gets no credit, and learns to stop sending people there.

The customer book is two people’s memory.

When one of them leaves, or you open a second showroom, the relationships go with them.

One record of each customer, from the first click to the deposit.

Everything below is the same record, seen from where each part of a furniture sale happens — so the person who picks up the phone knows what the person on the floor promised. Rather click through it? Take the five-minute tour.

See what they configured before they walk in.

One script tag on your website records what each visitor looks at, adds to a basket and leaves at checkout. When they give you an email — booking a consultation, at checkout, or to your team on the floor — the weeks of browsing before it join their record.

Down to the variant: the three-seater in the green velvet, not just “a sofa”
Baskets left at checkout, with what they were about to spend
A QR code or NFC tag in the showroom links a phone’s browsing to the visit
Follows the consent banner you already run

Nobody opens with “can I help you?”

Shopping now in Stitchwork: each customer's cart adds, quotes and product views, a checkout left unfinished with its amount, and who is already looking after them

Quote it in the room. Take the deposit before they leave.

Build the quote on a tablet from your own catalogue, with the size, fabric and finish they chose and their browsing beside it. Send it to their phone as a link, see when they open it, and let them accept and pay the deposit — into your own Stripe account, online or on a card reader at the counter.

Sizes, finishes and discounts configured live, VAT in or out
Opens on any phone, with nothing to install
Each time they reopen it is on their record
Or carry on into the checkout you already run

The quote reaches their phone before they reach the car park.

A sent quote in Stitchwork: the customer, the showroom, who wrote it, how long it is valid, the total and the deposit to secure it

Every “we need to think” gets a name and a day.

When a customer leaves with swatches, the follow-up lands on the list of whoever served them, with the day it is owed. Closing it means writing down what happened, so the next person knows. If they buy online in the meantime, Stitchwork takes it off the list on the order, so nobody rings to chase a sofa that is already paid for.

Each associate opens to their own short list for the day
Quotes about to lapse and messages nobody has answered
Text, WhatsApp and email from the record, not a personal phone
A weekly review of what got done, for the manager

Nobody has to remember. Nobody rings twice.

An associate's follow-ups in Stitchwork: one overdue and two for today, each with its reason, who raised it, Send email and Log outcome

Bought online after the visit? The credit still lands with your team.

Whether the order is rung up in the showroom or placed on your website a week later, it lands on the same record — and the credit is split between the people who earned it. The opener and the closer take 40% each, and anyone in between shares 20%. Stitchwork works out who earned what share of which sale; your payroll does the rest.

Shopify and Shopify POS orders arrive as they happen
Other platforms and tills send orders by CSV or the API
A manager can overrule a split, with the reason on the record
A sale nobody touched pays nobody, deliberately

Your team can send people to the website again.

Who earned this sale in Stitchwork: three colleagues credited 40%, 40% and 20%, with the trail the split was worked out from

The questions you’ll ask about a furniture CRM.

The longer answers are in our guide to choosing a CRM for a furniture store.

What is a furniture CRM?

Customer software for a business that sells furniture: one record of each customer with what they looked at, what they were quoted, what they bought and what your team knows about them, and a list of who to contact next. A furniture CRM has to understand products that come in many fabrics, finishes and sizes, sales that take weeks across a website and a showroom, and quotes with deposits rather than baskets.

Does it replace our furniture EPOS or retail management system?

No. Keep the system you run for stock, purchasing and delivery scheduling. Stitchwork sits beside it and looks after the customer: the browsing, the quote, the deposit, the follow-up and who earned the sale. Shopify and Shopify POS connect directly; other tills, Magento, WooCommerce and bespoke sites send orders by CSV or the API.

Will it cope with fabrics, finishes and sizes?

Yes. Products sell through their variants, so the record knows they wanted the three-seater in the green velvet, and your reports roll that interest up to the model. A quote is built from the variant they chose, with the price it actually sells for.

Can we run it across several showrooms?

Yes. Every showroom is its own channel, with its own staff and monthly numbers. A customer who visits two of them is still one record — including who they spoke to at each.

What does a furniture CRM cost?

Stitchwork is £400 a month for one showroom and three people, or £850 a month for three showrooms and six people, with £75 a month for each further colleague. Every new shop starts with a £1,250 launch package — catalogue, website tag, order history and texting, set up with you — included when you pay yearly. Deposits taken through Stitchwork carry a fee of 0.5% or 0.3%, capped at £15. Seven days free first, with no card.

Is our customer data safe?

Stitchwork follows the consent banner you already run, honours Global Privacy Control, never stores a visitor’s IP address, and isolates your data at the database. What each customer agreed to hear about is recorded by channel and date, and a STOP reply is honoured the moment it arrives.

The website, the showroom and the workshop — answering to one record.

Come and talk to us about your showroom.

Tell us how a sale runs at your place — what you sell, how many showrooms, what your website runs on. A person replies, usually the same day, and if it helps we’ll put your own catalogue in front of you on a thirty-minute call. If it isn’t a fit, we’ll say so.